Urban Mosh, already a number 1 best seller, stands out as a brand that masterfully melds a gentlemanly wit with a hint of audacity. Their coasters, emblazoned with the cheeky yet polite message, "Please Don't Fuck Up The Table," encapsulate this unique voice. With its esteemed Best Seller status, there came the immense responsibility of upholding and potentially enhancing its sales without jeopardizing its position.

We aimed to capture this nuanced humor, all while maintaining an elegant and sophisticated design. Moreover, it was essential to integrate the right blend of product features in the visuals, ensuring they not only resonated with the brand's ethos but also effectively marketed the coasters.

Our efforts culminated in bolstering a more robust and confident brand identity for Urban Mosh. This not only reinforced its best-seller position but also widened the gap between it and emerging competitors. Even as rivals began to match image quality, we elevated Urban Mosh with an even stronger brand positioning and a sophisticated, compelling personality. This ensured the brand remained a step ahead in the market.