The problem at hand was the underperformance of the product, which posed a significant risk of incurring long-term storage fees for the seller. Despite their efforts to optimize PPC and adjust pricing, they were unable to drive satisfactory sales. It became clear that a new approach was necessary to address the issue effectively.

We began by working on brand's personality and linked it to Explorer archetype, associated with freedom and travel. This insight guided us in creating a new brand image centered around the logo "ActivDuo". We visualized the product being used during adventures in picturesque landscapes such as mountains or coastal areas. To further amplify the brand's appeal, we strategically incorporated the tagline "Take Me There," which had a double meaning: encouraging customers to buy the product ("take me") and emphasizing the promise of an exciting adventure. Additionally, we added the tagline "The Journey begins with the Choice," underscoring the notion that purchasing the product would lead to a thrilling experience. Throughout the listing, we incorporated a hidden call-to-action (CTA) that consistently reinforced the message, ultimately leading to increased sales.

Our main image optimization efforts yielded remarkable results for the client. Sessions increased from 30 to 58, almost doubling the traffic and generating more sales. Conversion rates surged from 13% to 30%, leading to a significant boost in sales, with daily units sold increasing from 2-3 to 10-20 on a good day.

Through effective main image optimization, we successfully attracted more traffic, improved conversion rates, and drove substantial sales growth for the client.