Fridababy Brand 

Fridababy Brand 

or Images = Brand Identity

or Images = Brand Identity

Written by Vadim Petrov on Jan. 17th 2019

Written by Vadim Petrov on Jan. 17th 2019

Today's Inspirational Story: Fridababy Brand ⭐️

Today's Inspirational Story: Fridababy Brand ⭐️

or Images = Brand Identity

or Images = Brand Identity

With over $400k monthly revenue on Amazon alone across 14 ASINs this is an amazing example of successful, innovative brand revolutionising the baby industry with humorous, yet simple imagery.

With over $400k monthly revenue on Amazon alone across 14 ASINs this is an amazing example of successful, innovative brand revolutionising the baby industry with humorous, yet simple imagery.

Fridababy provides parents with products that might sound strange, but are completely necessary, such as Temperature Reading Patch, three-sided toothbrush, Baby Gasspasser, "MomWasher" etc.

Fridababy provides parents with products that might sound strange, but are completely necessary, such as Temperature Reading Patch, three-sided toothbrush, Baby Gasspasser, "MomWasher" etc.

In just over 3 years, Chelsea Hirschhorn, CEO and co-founder of Fridababy, has tripled the sales of a business that started with just one cult product - Nasal Aspirator, also known as a Snot Sucker: https://www.amazon.com/dp/B00171WXII 

In just over 3 years, Chelsea Hirschhorn, CEO and co-founder of Fridababy, has tripled the sales of a business that started with just one cult product - Nasal Aspirator, also known as a Snot Sucker: https://www.amazon.com/dp/B00171WXII 

When I first saw the listing - I was totally blown away.

When I first saw the listing - I was totally blown away.

There is nothing sexy about this product! Essentially it's a tube with a cord that is placed in baby's slimy nose and works with a parent sucking the snot out with their mouth... 

There is nothing sexy about this product! Essentially it's a tube with a cord that is placed in baby's slimy nose and works with a parent sucking the snot out with their mouth... 

But then I looked at their packaging and it kind of made me smile. Cute illustrations of a baby and mom complimented by simple, humorous text: "STUFFY NOSE?" & "SNOTSUCKER".

But then I looked at their packaging and it kind of made me smile. Cute illustrations of a baby and mom complimented by simple, humorous text: "STUFFY NOSE?" & "SNOTSUCKER".

By the time I was watching their Video on the listing - I was laughing out loud thinking -

By the time I was watching their Video on the listing - I was laughing out loud thinking -

what they've done is totally amazing!!

what they've done is totally amazing!!

Instead of choosing to show Lifestyle Images of moms sucking the snot out of a baby's nose through the transparent cord this brand took a completely different approach.

Instead of choosing to show Lifestyle Images of moms sucking the snot out of a baby's nose through the transparent cord this brand took a completely different approach.

They decided to showcase every single product in their line using a cute and funny animation complimented by humorous, but truthful script.

They decided to showcase every single product in their line using a cute and funny animation complimented by humorous, but truthful script.

If you look at their Amazon listings, Storefront, Website and packaging of each product - you will notice they are all linked together with a certain animated style 

If you look at their Amazon listings, Storefront, Website and packaging of each product - you will notice they are all linked together with a certain animated style 

 Brand Identity 

 Brand Identity 

Even without reading the packaging or Listing or if you ever see their advertisement somewhere around - you will most likely be able to distinguish their Brand with just a glimpse of your eye.

Even without reading the packaging or Listing or if you ever see their advertisement somewhere around - you will most likely be able to distinguish their Brand with just a glimpse of your eye.

The Lesson here: your Amazon brand is not just a Logo. When you create images for your Listing - think of every element used in your Listing as a compliment to your Brand.

The Lesson here: your Amazon brand is not just a Logo. When you create images for your Listing - think of every element used in your Listing as a compliment to your Brand.

The Font, the Colours, the Shapes... Every little detail can enhance your brand - you can choose to use this opportunity, or just let it pass...

The Font, the Colours, the Shapes... Every little detail can enhance your brand - you can choose to use this opportunity, or just let it pass...

Truly Great Images support your Brand Identity and are built from elements that speak loud to your customers and tell your product story in an engaging, simple way.

Truly Great Images support your Brand Identity and are built from elements that speak loud to your customers and tell your product story in an engaging, simple way.

P.S. - If you're really inspired by Fridababy story - you can also watch this interview I found on YouTube with their CEO, Chelsea Hirschhorn - really great stuff: https://youtu.be/lkQRAoDC4sc 

P.S. - If you're really inspired by Fridababy story - you can also watch this interview I found on YouTube with their CEO, Chelsea Hirschhorn - really great stuff: https://youtu.be/lkQRAoDC4sc 

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