Your main image is the first thing a customer sees on Amazon.
It’s your storefront and your brand’s first impression. In a crowded marketplace, standing out is crucial—and the right main image can make all the difference.
In this Guide, we’ll break down the science and strategy behind main image optimization and show you how to create images that stop the scroll and boost clicks.
A well-optimized main image catches attention instantly, leading to higher clickthrough rates (CTR) and lower advertising costs, helping your product stand out and convert faster.
Your main image is your product’s first impression—it’s what attracts the right kind of audience and, in some cases, can also boost conversion with compelling visual appeal.
At ZonPhoto, we know that standing out is essential,
That’s why we show up to amazon seller events wearing our signature zebra mask.
This same principle applies to your main image on Amazon.
When customers scroll through the Search Page results, their brains are processing all Main Images in a fraction of a second without any conscious effort. In neuroscience terms it is also called “autopilot”.
This rapid, automatic processing also means most similar images on search page results are glanced over without creating any memorable impression.
But when they encounter something visually different or something that speaks to their needs, the brain pauses. That moment of pause shifts the viewer from automatic scrolling to conscious engagement – exactly what you need to drive clicks and CTR.
Here’s how it works:
Main image optimization isn’t just about looking different—it’s a strategy rooted in neuroscience that makes your product more engaging.
We start by evaluating the competition in your product category, looking for common compositions of Main Images and repeated design elements. This allows us to pinpoint areas where we can break the pattern.
Create a Page One Mockup of amazon Search Page Result layout featuring all your main competitors.
If Client’s don’t have enough angles to stand out on Page results, we recommend shooting products in our White Background Studio. We ensure that you get all the necessary angles, so you will never need another White Background.
We recommend having at least 3 potential angles of the product – to ensure you have enough variations for Optimisation. Make sure photographs are sharp, high quality with full, vibrant colors.
Once we know what’s typical in your product category, we look for ways to create contrast. Here’s how we do it:
– Be Creative and Push the Limits.
A successful main image should be instantly recognizable and engaging.
We aim to make it so clear and appealing that anyone—whether a team member, friend, or customer—immediately gets the value of the product.
We find that Amazon’s TOS can vary depending on the product category. If certain elements in the images help clarify the product’s use and purpose, Amazon often permits additional features that enhance customer understanding. It’s also beneficial to evaluate competitors’ listings to see what has been previously allowed, which can guide the introduction of subtle elements that stand out without being too obvious.
By default, we design both TOS-compliant versions and versions that push the boundaries — so in the worst case, you would simply need to switch to the fully compliant main image.
For clients seeking extra validation before launch, we collaborate with our preferred partner, ProductPinion.
Through ProductPinion, you gain access to shopper interviews and split testing with over 17,000+ Amazon shoppers. This allows you to move beyond guesswork and make informed decisions based on real data.
Get 20 Pinion Videos for FREE if you sign up through this link
Once we’ve chosen the image, we begin A/B testing on Amazon Seller Central using the Manage Experiments tool. Typically, these tests run for two weeks, with weekly performance tracking. If an image performs well, we keep it; if it underperforms, we test a different option.
If, after three rounds of testing, the images still don’t meet expectations, we may run another ProductPinion test to gain fresh insights and refine the images further. In our experience, three rounds of testing are usually sufficient to optimize performance effectively.
The Challenge:
The problem at hand was the underperformance of the product, which posed a significant risk of incurring long-term storage fees for the seller. Despite their efforts to optimize PPC and adjust pricing, they were unable to drive satisfactory sales.
Results: +46% Sessions:
Our main image optimization was pushing the boundaries of Amazon TOS, . Sessions increased from 30 to 58, almost doubling the traffic and generating more sales. Conversion rates surged from 13% to 30%, leading to a significant boost in sales, with daily units sold increasing from 2-3 to 10-20 on a good day.
Through effective main image optimization, we successfully attracted more traffic, improved conversion rates, and drove substantial sales growth for the client.
13% to 30% Conversion
In addition to optimizing the main image, we revamped the Listing Images.
BEFORE
AFTER
Brand Refresh
We linked the brand’s personality to freedom and adventure. This inspired the new “ActivDuo” brand direction. We introduced the tagline “Take Me There,” inviting both purchase and adventure, and added “The Journey Begins with the Choice” to highlight the excitement of ownership. Subtle CTAs throughout the listing reinforced this narrative, contributing to a boost in conversions.
Case Study 2:
Result: Nr.1 Best Seller
Our most successful Amazon product launch to date reached #1 Best Seller status within 28 days, achieving over 150 daily sales with just 48 reviews. The key driver? A meticulously crafted main image that stood out on the search page, designed to capture attention and convey premium quality at a glance.
24 Main Image Variations
After creating 24 image variations, together with Client and Team we chose the winning design: that stood out the most to all of us based on Destructing Page Results principles:
28 days later after launch – Best Seller with 48 reviews (Average review
count in category Top 10: 983, min. 304)
See the difference among competitors?
It’s evident that our main image strategy was on point, designed to disrupt the pattern on the first page. The eye-catching bundle, featuring the patented bonus item, coupled with a professionally crafted video, ensured our client’s product was perceived as the archetype, relegating competitors to the backdrop as mere imitations.
Case Study 3:
Result: Nr.1 Best Seller
Another successful Amazon product launch in 2024 reached #1 Best Seller in Germany generated 9x marketing ROI in just 3 weeks. The key driver? A meticulously crafted main image that stood out on the search page, designed to convey strength of the product and elevate perceived brand value.
What previous clients say?
Ready to Optimize Your Main Image?
If you’re ready to take your Amazon listing to the next level, our main image optimization service is here to help. With our neuroscience-backed approach, we’ll ensure your main image stands out, catches eyes, and drives clicks. Want to learn more? Comment “CTR” below or reach out to us for more information. Let’s make your product the standout choice on page 1.
Our Packages for Main Image Optimisation Range from EUR 190 – EUR 1000 per ASIN ranging from a “quick fix” to full optimisation with White Bakground photography & ongoing A/B testing with Manage Experiments for 1-2 months.
To get a personalized quote – please book a free consultation.
On average
EUR 25/h it takes 6-8h per ASIN*
Alternatively you can hire our Expert Designers at hourly rate. This can save you money or you prefer a fixed package – book a call for full pricing.
Can you improve my Main Image?
A big factor into improving your current Main Image is your available assets. We can surely play around with composition and find a more attractive & eye-catching combinations for image to stand out on Page One. For those who don’t have many angles of the prodcut and availabe assets are limited to 1-2 angles – we would highly suggest going with Photography option where you can send us your product and we do a shoot before optimization.
Where do I ship the products?
We are located in Latvia, Riga. Products are shipped to our address from all over the world.
How long does it take?
Once we have all available assets ready and your scheduled work has started – it should take 3-5 days to complete the images.
Bear in mind – we are a small team and our services are at high demand.
There could be a waiting list before we can start the process. But it is worth the wait!
Ready to make an Order?
Follow the link and book a call with Vadim
https://tidycal.com/zonphoto/45-min-meeting
”Thank you for your time” www.zonphoto.com
Thank you for your time considering our services!
We have over 5 year’s experience specializing in Amazon Image Optimisation.
We are a small team looking for big clients
We are a team of 10 who can take 6 new clients / months.
Therefore we open our doors to a limited amount of selected monthly clients, If there is no space – we would add you to our waiting list & get back to you as soon as we get a chance.
We become partners with Brands that see the value behind meaningful design, branding, market research & tailored image strategy will benefit the most of our service.
Our goal is to build long-term relationships with amazon brands with multiple SKUs who can potentially bring consistent work going forward on and become one of our valued & trusted partners.
To contact our team please use the following information below:
